Questions from chapters 4,5,6

Chapter 4:
Q:What is the major ethical issue with market segmentation?
A: That market segmentation can be a form of racial or other sensitive stereotyping.

Chapter 5:
Q:How many and what are the steps of Advertising Campaign Management?
A: There are five steps. 1: Review the communication market anaylsis 2: establish advertising objectives consistent with the communication objectives developed in the promotions opportunity analysis program 3: review the advertising budget 4: select the media in conjunction with the advertising agency 5: prepare a creative brief

Chapter 6:
Q: What is a major criticism with sex appeal advertising for the viewer?
A: it perpetuates dissatisfaction with the viewer's body and can cause eating disorders, for both males and females.