Advertising exposure

Thursday 10/22/09
11:30am - Dicks Sporting Goods - ads and displays for Nike and Under Armor
12 - 1pm - Itunes store - Twilight soundtrack, Simpsons Tree House of Horror
2-3, 5 - 7pm - TV USA Channel - Law and Order SVU, NCIS - I was working on a homework project while the TV was on as background noise, so the only commercials I caught were the following: Fish Oil, Aleve, Monk, House, GMC Terrain (cognitive, animation), Pizza Hut Wings (iphone order now available), Duracel (emotional), Macys (promotional 1 day sale), TJ Maxx (Testimonial), Clorox two (Demonstration).

Friday 10/23/09
12:30-7pm Radio - 97.7 The Bear classic rock, 99.1 Extra classic rock, Jack Fm, 97.1 The Drive classic rock - I went on a road trip home so I had the radio on the entire trip but switched stations when one stopped coming in. I often turn the volume down to drown out the ads but I listened to a few for the sake of the project:
Army Reserve, Caseys General Store (jingle), Godfathers Pizza (sponsor), SIU Football, Schnooks (store brand testimonial), JCPenny (last day sale, heard this three times every time at the very start of the commercial break so they must have paid more for that spot), hydroxitone (given away at VIP gift bags at film festivals so it must be good)

Billboards and vehicles: Rc Cola (new look), Lasik, U-Haul, Classiccinemas.com. My Wife and Kids (WCIU), 2012 movie, Love it Live Chicago Bulls

8-9pm - Monk - USA Channel - I watched almost every ad for this even though I normally get up and go do something:
Presented by Windex, followed by Windex commercial, Windex also had product placement in the show itself
Mac and PC Windows 7
Hyundai - need information (2nd opinion) hyundaimomentum.com
Ball Vaccuum (creator talks) demo Dyson Ball
Honda (everyone knows someone who loves a honda)
Latisse (grow eyelashes drug)
Smart Strand stain proof carpet
Jameson - humor alcohol
Monk Bobblehead
Alien Abduction movie
Mytouch 3g with google (classic song, celebrities)
Outback Subaru (emotional, first trip)
TD Ameritrade (twice celebrity endorsement)
Amtrack (emotional)
Fantasea Shed Aquarium cognitive
Volkswagon looks like nothing else on the road
Tylenol (dramatization - better than ibuprofen) pain relief
Geico humor
Lubridurm - favorite among dermatologists, doctor
Walgreens - Halloween humor animation
Missed some ads at the end, noise

Summary:
Overall the ads that grabbed my attention the most were ones that tied into something I was watching (Monk Bobblehead for sale on USAnetwork.com during the Monk commercial break), or ads that played to my own personal philosophy or moral standards. There weren't really any of those during these 2 days but in the past there have been some like Domino's offering a vegetarian option for their new sandwiches. Also a lot of the humor ads catch my attention, but I realized how bombarded I am with adveritising that I've started to really tune it out on purpose. I went on a road trip to my home for the weekend and the billboards and radio ads were non stop, I got so sick of writing them down that I started purposely ignoring them but still wrote down the ones that broke through the noise. I guess the best way to reach me in advertising would be to let me come to the ads. Now with entertainment making this switch to on demand with things like the internet, Itunes, and DVR it's almost cutting out the middle man of advertising and just having the audience pay for the product itself. I'm going to be way more interested in an ad if I'm the one searching it out to begin with.